The Future of Care is Moving Home — and It’s Moving Fast!

by | Jul 22, 2026 | Social | 0 comments

The U.S. home healthcare market is projected to grow past $170 billion by 2032, driven by an aging population, consumer preference for care at home, and payment models that reward outcomes over institutions.

At Senior Options, we’re leaning into that future. The appointment of [First Name] Wall as [Title] of our Advisory Services practice is designed to do exactly that — help senior living and healthcare organizations capitalize on growing demand as care continues to shift into home and community-based settings.

Our Advisory Services team brings decades of hands-on operator experience across home health, hospice, palliative care, and home care. We don’t just study this market — we run in it every day. That means our guidance is grounded in what actually works:

  • Feasibility studies and market analysis for new home health and hospice lines
  • Operational assessments that strengthen quality scores, compliance, and margins in existing HCBS programs
  • Strategic planning, financial modeling, and board-ready business cases for continuum expansion
  • Interim leadership, coding & review support, and clinical education to sustain performance

If your organization is looking to enhance an existing home and community-based services program — or you’re thinking about adding home health, hospice, or palliative care to your continuum — let’s talk.

📩 Reach out to our team to start the conversation at: info@senioroptions.net

Right Care. Right Team. Right Now.

#HomeHealth #Hospice #HCBS #SeniorLiving #AgingServices #CareContinuum #AdvisoryServices #HomeBasedCare #PostAcuteCare #SeniorOptions

Sources

Fortune Business Insights — “U.S. Home Healthcare Services Market Size, Share & Industry Analysis, 2025–2032”: market projected to grow from $107.07 billion in 2025 to $176.30 billion by 2032 (7.4% CAGR). fortunebusinessinsights.com

PwC — “How to Build a Scalable Home Healthcare Strategy”: consumer preference shifting away from office-based care; U.S. senior population to exceed 70 million by 2030. pwc.com

Home Health Care News — “2026 Home Health Forecast”: executives cite the continued shift of care into the home and integration of home health, hospice, and palliative care as defining trends. homehealthcarenews.com

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Marlene Handler is a licensed physical therapist and healthcare leader with more than two decades of experience in home health, hospice, inpatient rehabilitation, and pediatric care. She currently serves as Interim Sr. Director of Clinical Operations for Senior Options, where she coaches and supports partner organizations on clinical operations, quality improvement, accreditation, and program design.
Marlene joined Senior Options in 2022 as Director of Quality and Compliance, leading accreditation efforts across the network — including CHAP, ACHC, and state surveys — while overseeing OASIS coding, compliance, and QAPI program development.
Prior to Senior Options, she served as Director of Clinical Operations and Home Health Administrator at Trinity Health at Home at Holy Cross Health, where she drove measurable improvements in STAR ratings, HHCAHPS, and Value-Based Purchasing performance. Earlier in her career, she led rehabilitation operations across adult and pediatric programs at Lamoille Home Health and Hospice in Vermont.
Marlene holds a Bachelor of Science in Physical Therapy from New York University and is bilingual in English and Spanish.

Emily Legner brings more than a decade of senior leadership experience in Home and Community Based Services to her role as President of Senior Options. A registered nurse with a unique blend of clinical expertise and business acumen, Emily has built her career at the intersection of patient care quality and operational excellence — leading large, multistate organizations through growth, transformation, and the ever-evolving landscape of healthcare regulation.

Prior to joining Senior Options, Emily served in executive operations roles across home health, hospice, and home care — including Vice President of Clinical Operations at Alliance Homecare, Vice President of Operations at Bridge Home Health & Hospice, and Divisional Director of Operations at Team Select Home Care. Across these roles, she oversaw organizations with revenues exceeding $250 million, managed census populations of thousands of patients, and led teams spanning multiple states. Her track record includes improving star ratings, expanding Medicaid programs, launching new service lines, and driving meaningful gains in both quality outcomes and financial performance.

Emily holds a degree in Nursing from Pima Medical Institute and a Bachelor of Science in Marketing and Finance from the University of Arizona — a combination that reflects the dual lens she brings to every engagement: clinical integrity and sound business strategy.

At Senior Options, Emily is committed to helping LeadingAge member organizations build, grow, and strengthen Home and Community Based Services so that more older adults can receive high-quality care right where they call home.

Karen started her medical career in 1984 as a registered nurse working in the intensive care unit and medical surgical. In 1999 she began working in home health, hospice and long term care earning various certificates as a Certified Nurse Executive, CNE; a Certified Wound Care Nurse, CWCN; a Certified Oasis Coder, COS-C; and in 2006 became a Licensed Nursing Home Administrator, LNHA. Before joining Senior Options in 2022, Karen also served as a Nursing Home Administrator for CCRC a skilled nursing facility, a Director of Operations for Home Health and Hospice, a Senior Executive Director for Long-term Care, a Preceptor for the Virginia Board of LTC Administrators and as a Nursing Instructor.

Karen has a bachelor’s degree in Nursing from Excelsior College in Albany NY and a Legal Nurse Consultant Certificate from Kaplan University.

As our Senior Director of Finance and Operations, Melinda is responsible for the finance, accounting, and billing team at Senior Options. And, she works with our current and prospective partners on budgeting, strategic initiatives, reimbursement, cost reports, and pro forma development.

Melinda brings over 25 years of financial management experience in the senior care environment. She has led the overall operations for six healthcare living centers, and two assisted living communities. She also has experience collaborating with multiple healthcare and state associations. Melinda currently serves as the Vice-Chair for the Virginia Society of Certified Public Accountants Board of Directors and is a member of the America Institute of Certified Public Accountants.

Melinda enjoys reading, traveling, walking, attending plays, and concerts.

Michelle’s experience in health care leadership spans for over 13 years. Before joining Senior Options, she served as the Administrator for Columbus Colony (the only deaf Nursing Facility in the country) where she was responsible for quality assurance and regulatory affairs, memory care, activities, policies and procedures, and resident care. Before that, Michelle served as the Vice President of Business Development for Senior Independence, now Ohio Living Home Health and Hospice, where she was responsible for growing home health and hospice by over 200% in seven owned and four partner home and community services agencies. Michelle also has 20 years of leadership experience in many Fortune 500 companies, including Gap Inc., IBM, and GTE, where she served in senior leadership positions in Sales, Marketing, and Client Services.

Michelle has a bachelor’s degree in Business Administration from Grand Valley State University, a Certificate of Economics from the University of Krakow in Poland, and a Master of Business Administration from Franklin University. Michelle is a CHAP, Certified Consultant.