From Robyn’s Read, LeadingAge:

http://www.leadingage.org/robyns-read/lester-holt-knows-what-consumers-want?mkt_tok=eyJpIjoiWW1Wa1l6TTRNRGczT0dabCIsInQiOiJwUmtkOCtxQVwvK1JteUI0UFk4b21ENTBVRE9ZUnFENU44RWdndGthRVNCXC9FUEJ2d21qQWthdG1ZaDNScUd3RVB3bXVpYkJYREtpckkxdXpsZVNoTkV4bVRcLys4cHlJVWhQSU9WV2JkaUkxdkwyYzRWN0crbHh1QkNiS2RGN0hXUyJ9